Each artist carries a unique story that shapes their creative path. Our heroine began her journey by observing her grandfather's work, which awakened her love of art. Over the years, she enriched her skills with experience in marketing and participation in international exhibitions, which allowed her to create her own style and find her audience. In this article, we will delve into her world to understand how personal and professional experiences influence her art.
I read on the site that watching your grandfather work as a child influenced your decision to become an artist. What inspired and interested you? What lessons and instructions from your grandfather help you in your art today?
Yes, watching my grandfather work as a child left an indelible mark. I remember the smell of paint in his studio and our conversations about art. Grandpa, a master of light and shadow, taught me to see the play of light, to compose and to create freely, letting go of fears and doubts. One valuable lesson was his response to my dissatisfaction with a painting, “It's good that you don't like your work. Never hate it, but the problems start when you love your paintings unconditionally - it means you've stopped developing.” These words became a philosophy for me, guiding me in every new work. I still have a 1957 photo of him painting his work - a reminder of the roots of my art and that development should not stop.
In the confederation questionnaire you indicated that you have worked in the marketing field for a long time. How does your experience in marketing help you in promoting your art and interacting with audiences? What lessons from marketing have been useful for your art?
The experience in marketing has been a key element in promoting my art. It has taught me to see the whole picture, understanding not only what the artist is creating, but how it is perceived by the audience. This experience helps me find a language that communicates my art to people, creating an emotional connection. I have learned how to analyze my target audience and identify their needs, which allows me to create deep, personal stories in my work. Marketing has also taught me strategic planning and patience, which is especially important to successfully promote art in a world as dynamic as art and social media.
What strategies do you use when participating in competitions and exhibitions, and how does this contribute to your professional development?
Participation in competitions and exhibitions is not only an opportunity for me to show my work, but also an important part of my professional development. I start with a clear plan and a strategic approach, choosing those events that fit my artistic concept and audience. This allows me to focus on venues where my art will be most relevant. A key aspect of my strategy is preparation and presentation. I try to present the works through a story, creating a context that reveals their emotional depth. This helps to connect with the audience and the jury.
In addition, I see participation in exhibitions as a chance for networking and exchange of experience. I communicate with other artists, curators, collectors to learn about new trends and get feedback. I analyze the results to improve my performances in the future. I use marketing skills to increase the visibility of my work by creating content on social media and talking about preparing for the exhibition. In this way, participating in competitions and exhibitions becomes an opportunity to spread the word, attract new audiences and strengthen my brand as an artist.
How has participating in the London Festival influenced your development as an artist and what new opportunities has it opened up for you?
Participating in the London festival was an important milestone in my development as an artist. It was a chance to present my work to an international audience, which broadens horizons and opens up new perspectives. The London art scene has had a huge impact on my perception of art. I realized how important it is to confidently communicate your message in such a rich cultural space. The festival opened up new opportunities for me. Talking to other participants showed me that my experience in marketing could be useful to them. This gave me the idea to expand my projects internationally through Global Talent Confederation, where I became a diamond member. This gave access to a global network of professionals and new collaborations. Being part of the festival increased my confidence and gave me the impetus for new creative projects, opening doors to exhibitions and art projects in the UK and beyond. This festival has been an important milestone leading to professional development and new collaborations.
What changes in your creative process have you experienced since moving to the UK, and how has this affected your art?
Moving to the UK was a turning point that changed my creative process. Being surrounded by a rich history and a dynamic rhythm inspired my new work. My perception of space and composition changed and I began to pay attention to the dialog between the old and the new. The UK with its landscapes and cultural heritage has opened up new sources of inspiration. The structure of life here allowed me to rethink my schedule and approach to work. I have spent more time researching and observing, which has helped me to create deeper and more meaningful work that conveys the atmosphere and history of a place. These changes have enriched the palette of my work, adding nuances and contrasts. The move gave me a chance to rediscover myself as an artist and take a step forward in my development.
Do you explore any genres other than watercolor in your art and what attracts you to them?
My work as a marketer has always intersected with creativity. The discipline and organizational skills developed over the years have been useful when organizing events. Creative thinking plays a key role, whether it's organizing a seminar on heating systems or creating a memorable city event. One such project was a record in my hometown on Valentine's Day, when more than 4,000 candles were lit in the shape of a heart. It is a symbol of unity and love, showing that creativity is the ability to create memorable moments. The majority of my work is watercolor. I feel a special connection with this material, which is hard to control but allows me to be real and free. Sometimes I experiment with other genres, such as coloring denim jackets. Once my friend from Ukraine told me that she was stopped on a street in Lviv, surprised by a hand-painted picture of a cosmonaut and the flag of Ukraine. Now my son has asked me to paint his jean jacket with his favorite video game character. This is a new approach and experience, but I am always ready to experiment, because art is a constant search and an opportunity to express myself.
Have you faced criticism of your work, and how have you dealt with it to benefit your professional growth and strengthen your confidence as an artist?
I am my own harshest critic. After completing each work, I analyze it, identifying five successful aspects and five areas for improvement. This helps me remain objective and strive for growth. My family members are the first critics of my work. We value honest feedback, and I appreciate it. Sometimes I make adjustments, while other times I follow my own vision. Criticism can be destructive. I recall Dries Ketels' story, where a curator called his painting "ugly," but years later praised it as "magnificent." It was the same painting. For an artist, it's important to handle criticism and manage emotions. Belief in oneself and one's principles helps stabilize the inner state and find an audience that appreciates your vision.
Aliya, how do you see the development of your art in the coming years? Do you have specific goals or projects you would like to pursue in the near future?
My long-term goal is to create a mobile studio, travel, and paint en plein air, immersing myself in the atmosphere of different places. I dream of attending live workshops with artists I admire and exchanging experiences with them. This journey has already begun, and I am gradually moving towards my goal, achieving interim results step by step. For example, I plan to organize my own exhibition, possibly establish my own studio, and work on projects with historical associations, focusing on the heritage that inspires me. I also want to expand my network with other artists, create collaborations, and develop my skills by mastering new techniques that will open up new horizons for me. I see the future of my art as an endless journey, where each new stage is not just a goal but an important moment of self-expression and growth.
How do you find balance between commercial projects and personal creativity? Does one influence the other, and if so, how?
For me, balancing commercial projects and personal creativity is like a fine line that I strive to feel and maintain. Commercial projects help me develop in new directions, teach discipline, and allow me to influence the art world from a different perspective. However, I always try to remember my personal connection to creativity. Personal art is my way of being authentic, where I can express everything I experience, see, and care about. Commercial projects certainly influence my work, but in a positive way: they help me discover new ideas and techniques that I then apply to my personal creativity. Sometimes I draw inspiration from these projects, and they become a bridge for new explorations. It's important that in both cases, I remain true to myself and don't lose my inner voice, which always helps me create works filled with emotion and meaning.
What role do social media play in your creativity and promotion? How do you use them to engage with your audience and find new opportunities?
Social media play a significant role in my creativity and promotion. They are not only a platform for showcasing my work but also an opportunity to share my story, ideas, and process, establishing a personal connection with my audience. Through each painting, I convey not only visual perception but also emotions. Social media allow me to be open and genuine, sharing inspiration and the message of my art. They also help me find new opportunities for collaboration, participation in exhibitions, and competitions. Here, I find support, ideas, and connections with other artists. It's an exchange of energy where I share my art and learn from others, discovering new horizons. Social media help me remain part of the creative community and grow, expanding my boundaries.
How do you evaluate the success of your work? Which criteria are most important to you—personal satisfaction, audience recognition, or something else?
For me, the success of a work is not just about the number of likes or recognition, although that is certainly pleasant and important. The main thing for me is personal satisfaction from the process of creation and what I have invested in the painting. When I feel that I have conveyed what I wanted to express, and every stroke and color aligns with my inner state, that is my success. However, audience recognition also plays a role because through feedback, I understand that my works have resonated with others and that my voice has been heard. At the same time, I believe it's important not to rely solely on external evaluations. For me, success is primarily about inner harmony and confidence that I am finding my path in art. It's when my paintings help people feel something important or recall something from their own experiences. Ultimately, success is a combination of personal satisfaction and the impact my works can have on others.
What advice would you give to aspiring artists who are just starting their journey in the art world and striving to find their unique style?
My main advice is to be honest with yourself and not be afraid to experiment. It's important to understand that the journey to a unique style is not quick, and you shouldn't strive to imitate others' art or follow trendy fads. Let your work be genuine, stemming from your emotions, experiences, and perception of the world. The more sincere and unique your approach, the sooner you'll find your style. Remember that every step, even a mistaken one, is part of the process. Allow yourself to make mistakes, learn from them, and don't be afraid to step outside your comfort zone. Style is shaped not only through technical skill but also through personal vision, which develops with experience and time. Don't forget about constant practice and self-development. Be inspired by the world around you, but stay true to yourself. And most importantly, don't compare yourself to others. Your style is your inner vision, and it will only develop when you allow yourself to be you.
